“If you can't describe what you are doing as a process, you don't know what you're doing.”
-W. Edwards Deming
I leverage user-centric approach when supporting product teams. User-Centered Design is a Design Thinking approach to problem-solving that combines business objectives, user needs, and tech feasibility in order to strategically deliver the right thing in the most efficient manner possible, versus the alternative of delivering something based on assumptions over data and insights. Empathizing with users at the core of the product design process delivers the most value and least risk.
There is no "one size fits all" process when it comes to product development. There are many factors that need to be considered prior to support:
Depending on those items there are options for consideration.
Often referred to as "Double Diamond" or D & F - the more indepth approach used for product development. Best used in net new scenarios, if there is a significantand lack of research or extremely complex workflows that need to be solved, this is the ideal process to implement.
A lean approach leveraging a full-stack Product/UX Designer embedded with a scrum team. Best leveraged for iterative releases where research needs are minimal, when product teams have committed to aggressive launch dates or when you have a small team that needs to cover a lot of ground quickly. Lean UX does not mean we bypass user feedback - instead, you are working from assumptions and quickly testing to validate by any means necessary.
These are how I define five unique functions that could support product teams:
Efficient and productive product teams require a balanced structure consistenting of user experience, product ownership and engineering. Collaboration and communication are critical keys to success.
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